It is not hard to understand modern art. If it hangs on a wall it's a painting, and if you can walk around it it's a sculpture. (Tom Stoppard)
Art 2 Art service inlcudes:
1. Media convergence will continue to improve consumer choice, providing a better match between desire and availability.
2. Content producers are just that. Consumers care less about how and where they can get the content they want. What they do consistently care about is the quality of the content, and whether the content is produced to their timescales.
3. The content producer-to-content consumer relationship is changing. Requests for feedback and further debate have been partially overtaken by things like Twitter Tweet conversations, and further fragmentation will certainly occur.
4. Information technology and systems, provided as commodity (pay-as-you-go) services. Such services range from processing and storage, through to credit card processing and super-fast content delivery.
5. The economic downturn.
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